On a bright December day, an energetic group of employees gathered in the Cfx conference room to embark on a discovery meeting for not one but TWO rebrands for sister companies Arch Interim Corporate Housing and Empire Decor Furniture Rental.
We crafted brand identities for each company that work well alone or together, and rebranded all the corporate identity materials to match.
The Arch Interim website now has a fresh and friendly look that matches its luxury apartments. We also updated the messaging and content of the site to emphasize the concierge treatment of guests that makes Arch Interim unique.
The Empire website redesign places the emphasis on its luxury furniture offerings. We also overhauled the site organization and e-commerce flow to make it easier for customers to find exactly what they’re looking for. On the backend, this included customizing WooCommerce to fit Empire’s needs and resulted in a more streamlined experience for the customer.
