After renaming to the Missouri Gateway Green Building Council, a new logo, corporate identity and tagline was in order! Cfx created a logo design that incorporates three colors, lines and sections to represent the triple bottom line of what the Missouri Gateway GBC stands for: economic, environmental, and social sustainability. The wave mark ties the logo to the St. Louis region, which has long been reliant on rivers for economic development as well as recreation and beauty.
We built on the new brand to create a complete corporate identity package, event materials, and suite of icons that represent the core facets of Missouri Gateway GBC's work in the region.
Along with the rebrand, Cfx was asked to completely overhaul the website. We created a mobile-responsive site with a fresh new look and tons of features, including events integration and a robust blog platform. It was also designed with accessibility standard requirements in mind.
