Sometimes what a client needs most is a fresh eye to see what brand assets to preserve and what should be overhauled. Such was the case with Process Control Solutions, a leading distributor of fluid power parts and components to customers all throughout North America. They have been a trusted supplier for Goodyear Air Springs for decades, so we knew this was a chance to give their long standing brand a new home that honored their history. Cfx stepped in to create a website that affirmed the trust and credibility Process Control Solutions had built up over the years, while adding e-commerce functionality and a better system of organization for their entire product index.
While the previous website had been buried as a subpage beneath parent brands, we gave industrial air springs their own place to shine. The website homepage became e-commerce focused, directing visitors to the information they need to know for placing an order right away. Deep dives into well-organized product spec sheets and product options were made available for customers who need more information. We also gave the site design a significant refresh, extending the brand colors in a clean, modern design with increased functionality for the ordering system on the backend.
