The Hill Cigar Co. came to Cfx in need of a new look for their longstanding brand. While their original logo was rooted in their location on St. Louis’ famous Italian neighborhood, The Hill, they knew they wanted to expand regional recognition beyond the STL area. They also wanted to appeal to a younger audience that’s newer to cigar culture.
We crafted a logo that speaks to the tradition and history of the cigar lounge, with a modern twist. The new logo is able to be used in a wider variety of contexts - something that we always consider during the design phase. If it can’t be embroidered, stamped, frosted, sized way down or way up — it doesn’t pass through our doors!
