Cfx took on the ULTImate challenge to brand and roll out a new-to-market energy drink brand, ULTI Energy. ULTI is geared toward gamers and esports enthusiasts with ingredients formulated to enhance focus and energy.
ULTI came to us with an existing logo and product label design that they knew could be better, but didn’t know how. We took one look and knew a brand redesign could give them the electric look and feel they needed to make a splash in the energy drink space.
Cfx created a logo design that would work in a wide variety of contexts—labels, apparel, swag—and could be easily color-adjusted to match new flavors when they were released. Our team designed canister labels and sample package designs for each flavor that bring the energy of the brand to life.
To handle the buzz from product launch, we also built a Shopify website with review functionality and custom pages to promote ULTI’s sponsorship program.
